Words have power. Choose them well.
Keywords are the terms which people enter into search engines to find you. It’s a delicate process, but selecting the relevant keywords for your marketing efforts will help you reach the customers that you want, when you want. It’s not a one-off process – you’ll need to keep reviewing those keywords and amending your website and copy across your different channels. However, be careful – make sure your posts sound natural and not like you’ve just swallowed a dictionary!
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