Winning an industry award
Winning an industry award can make a big difference to your marketing efforts. A nice PR win can build reputation and credibility, gain media recognition and visibility, all while helping to increase your authority. It’s also a great way to show the success of your business and people and can really engage your employees.
Yet entering industry awards and winning them isn’t just down to chance, the strength of your projects or even good luck. It’s down to a strategy and to meeting the onerous entry requirements which can take hours and hours to prepare.
Often you also need to obtain endorsements and references, prepare a presentation and gain client approval for case studies. All this can overwhelm your marketing department who are focused on business-critical work. Because it takes up so much time and energy, it’s a job which can get passed around the office until you enter in a panic because of the deadline requirements. Our clients tell us that when they hand over their awards schedules, they know they can relax, knowing we’ll make sure they have the best possible chance of success.
Working with us can change all that
We’re experienced at crafting award submissions, creating compelling answers to specific questions and designing beautifully engaging submissions. We’ll support you throughout the process, coaching you through the preparations for any interviews and interactions with the judges. We’re well-versed at liaising with clients and partners to gain sign off. We’ll even co-ordinate site visits to projects if you need us to.
Maximise the marketing opportunities
Leveraging the marketing possibilities from entering an award can begin before you find out whether or not you’ve been nominated. We can help you maximise the value of being shortlisted, create a client and social media strategy for the night of the awards, and even prepare all your win / lose communications so they’re ready to go straight out.
We also know how to engage your existing clients with your entry. Knowing that they’re being taken care of by a business that cares enough to enter awards can help build customer loyalty, providing a good opportunity to reach out and consolidate existing relationships.