Content marketing is incredibly tactical these days, and all too often we see content which isn’t hitting the mark. One of the main reasons for this? The content has been created with the company in mind, not the audience it’s pushed out to. Define your audience before you start to produce content. That way you’ll understand them and be able to address their needs and concerns. Write for your audience – and whilst you’re at it, create content which is compelling, engaging and aligned with your brand to drive visitors. But it doesn’t all need to be long, in-depth articles. Great content strategy includes a mix of pieces – try some video posts, create quick lists or test out some more ‘snackable’ content pieces.
If that all sounds too marketing for you, think about how you interact with brands and what you perceive as added value.
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