Like so many other brand elements, the style of typography you decide upon is extremely important.
Font is one of the major sources of information about your brand. It needs to work across a number of different platforms and balance with your graphics to add value to your text. The right font can prove to be vital in attracting and holding your target audience.
Is your company reliable, traditional and mature or casual, fun and quirky? Different font styles can evoke different emotions, impacting the way individuals feel about your brand and content. Your choice of font will say a lot to your target market before you have even finished typing your first sentence.
But the real question is, does your font say what you want it to?
Time for you to stop using Times New Roman? Get in touch to find your new font via firstname.lastname@example.org