What is added value? In marketing terms, added value is about delivering an intangible value which cannot be bought. It might be great service, fantastic communication, free resources, a great seminar schedule, or the way in which you pay attention to minor detail.
Today’s top tip is to take the time to figure out what your audience perceives as value, and work out how you can add to it.
Seeing your business through the eyes of your customers will help you acquire and retain an audience. It can also help differentiate you in the market and increase your brand awareness, so it’s an important tool in your business strategy.
Not sure where to start? Send an email to firstname.lastname@example.org and we’ll help get the ball rolling!