It’s tempting to dive headlong into the myriad of different social media channels, signing up to YouTube, Pinterest, Twitter, Snapchat, Facebook, LinkedIn, Google+, Periscope… the list seems endless and is growing all the time. Yet not every channel is right for every business.
You really don’t need to be on them all.
Not only will social media management suck up time, but it’s not necessarily the best move for your brand. Today’s top tip is to stop, think, and take a moment to realise where your audience is – that’s where you need to be. Your audience is likely to be on two or three channels, so that’s where you should be too. Just as long as that aligns with your business goals, and you’re prepared to be in it for the long haul. Building a brand on social media takes time, creativity and constant management, so return on investment can be unpredictable.
Figure out where to put your efforts for the greatest return, rather than because you think you should be on yet more channels. Sometimes, less is more.
If social media puts your head in a spin, we can help! Give us a shout at email@example.com.