What’s the first thing you do when you want to find out something? Chances are that you Google it. According to research from online advertising network Chitika, 92% of all web traffic is generated from the first Google search results page. So, it doesn’t take much to work out that if you want your share of the market, the first page of Google is where you need to be.
The key to getting there is Search Engine Optimisation (SEO) for the searches you consider relevant to your business. Search engines like Google and Bing rank your website based on a host of factors, which are updated constantly. Mobile optimisation, title tags and content keywords are a good place to start. But once you’ve got all those in place, you can’t afford to rest on your laurels. You need to keep your website up to date, revising content and refreshing imagery to stay at the top of the page. With constantly changing algorithms, Google certainly likes to keep businesses on their toes when it comes to maintaining or improving their rankings. Some refer to it as the ‘dark art’ of marketing!
Are you keen to rise up the search engine ranking? Call us on 01452 379 980 or say hi via firstname.lastname@example.org for help with your SEO.