Is your company social media profile working for your business? Are you missing a trick or two which will take minutes to fix, but could make the difference between someone clicking through to your website or picking up the phone?
It’s all too easy when thinking about social media strategy to overlook one of your main assets when it comes to the algorithm-dependent world we live in. The social media profile you use on each channel can dictate how your business appears in search rankings, so why wouldn’t you optimise them before you embark on the content element of a social media strategy?
We’ve pulled together our top 4 tips to help you optimise your business social media profiles and biographies. They’re simple but effective. It’s amazing how many times people overlook getting the details right…
A picture tells a thousand words
Choose an amazing profile picture – and resize it to the correct dimensions for the platform you’re using. If it’s pixelated, badly focused or the wrong size, it’s not going to create a ‘wow’ moment.
We’d always recommend a good headshot for LinkedIn – and don’t forget your header picture, using the banner picture to show what you do can work wonders.
Fill out your profile in full
No blank fields please – particularly not when it’s an opportunity to link to your website or give out your phone number and email. You want to make it as easy as possible for people to get in touch with you, or to come and find you. Make sure your location and opening hours are correct. Small details count.
They can also count towards your page rankings, so even more reason to put time into filling out that form!
Be clear and concise
Make sure your bio and summary actually tell people what you do! Include keywords about your products and services to help more people find you. Think about your audience, rather than filling your profile with loads of industry jargon. SEO (search engine optimisation) can apply to profiles too, so make sure that your profile is keyword rich.
Make sure that your contact details are the same across your different platforms and channels. Even down to the way you display your phone number. Using the same format will help with SEO and look more professional.
And talking of consistency, what is more impressive – consistently posting once a week, or posting every day for a fortnight and then nothing for six months? Better to do little and often than to be stop/start in your approach.
Thanks for reading!
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Making social media work for your business
It can be all too easy to treat social media, particularly Twitter, as if it’s a giant networking party where you meet old friends and make new acquaintances. In a way, that’s exactly what it can be. However, when you’re trying to build up your online profile and presence, you need to stay focused, keep your social media on brand, and give it a purpose. It’s all too easy to do a lot and achieve little when it comes to using social media so it works for your business. Of course, not every social media channel works for everyone, but the same principles apply from YouTube to Instagram.
Here’s a few of our tips for how to maximise social media to make it work for you in a work context – whether you’re looking at running a specific social media campaign or promote a more general message.
- Social media is a powerful marketing tool. Make sure it’s integrated into your marketing plan and give it a defined role to play.
- Talking of which – marketing strategy and plan. You have got one, right? If not, we can help!
- Hashtags are great! But think about your audience before you use them randomly. What is the audience you’re trying to reach going to be searching for? Tailor them to the people you’re trying to talk to.
- Making connections isn’t about using just one platform. If you’ve connected with someone on LinkedIn, follow them on Twitter, Pinterest, Instagram and Google+ too – expand your network through using your existing contacts.
- How can you stimulate debate by caring about what your audience cares about? When it comes to work, you’re not just looking for likes, but to start a conversation. How can your posts answer questions and address concerns?
- What are your competitors up to on social media? How can you differentiate yourself from them? How can you learn from them?
- Sometimes it can feel as if your messages are going into the ether. It’s better to post fewer, higher quality messages than it is to carry on and tail off with content that people aren’t engaging with.
- Really think about each post. Just retweeting and reposting other people’s content isn’t enough. You need to move away from the ‘so what?’ to the ‘That’s so great!’ which gets your audience reposting your messages to their own contacts. That’s when your network will start to grow.
Remember – stay on plan and on message. Engage with your audience, reach out and respond to them. It takes time and there’s no quick fix.
If you’re reading this and thinking it all sounds like too much to handle, give us a call, send us a tweet, chat to us on Facebook or leave us a comment on one of our Instagram posts. We’ll get back to you!