Heat up your marketing over the summer holidays

We’ve been thinking about holiday season here at Energy Creative HQ, and how you can ensure your marketing efforts continue whilst you’re heading to the airport. Taking the time to plan now will free you up later, meaning you can relax, knowing your marketing won’t stop whilst you’re away on holiday. Read on for a few of our tips to help you get beach ready:

  • During the holidays more and more people are on social media. Don’t miss out – automate your social media posting through a platform such as Hootsuite and Buffer to make sure that your marketing can still hit the mark when you’re out of the office.
  • Utilise videos and images to capture attention and accompany it with punchy content which doesn’t take too long to read.
  • Equally, make sure your website is fully mobile optimised. People will want to access it on the go, so it is worth taking the time to ensure that it is fully responsive.
  • Have a look at setting up an autoresponder campaign if you’re off on holiday. These little beauties can respond on your behalf to people who have engaged with your website, doing the talking for you whilst you’re having a day out with the family.

If just reading this is making you panic, don’t worry! We can do it all for you. Just give us a call.