A bit of elbow room can make all the difference to your marketing material and designs, even for newsletters and emails. The space around your logo, between your graphics, your columns, lines of text, and even font characters all need to be considered when creating a layout.
‘White space’ is the gap between the layout’s elements and, to be a little more confusing, doesn’t have to be white. ‘White space’ can be any colour, a texture or background image. Sometimes better referred to as ‘negative space’, it gives your eyes a break from the visual elements of your layout.
The purpose of negative space is to provide legibility, separate and group elements, and help guide the user through your content.
So next time you are faced with a blank page, consider which areas are going to remain that way. When it comes to design, less really can be more.
Need help with a design layout? Contact us at firstname.lastname@example.org or call 01452 379 980.