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Sleuthing skills required

When discussing briefs with clients, it’s time to turn detective.

Discovering the real brief and agenda for a potential project will ensure you are in a position to deliver added value, as well as what your client actually needs. Pertinent questions can uncover surprising answers – and you can end up talking yourself out of a job if you don’t believe that what the client is asking for is what they need.

Going beyond the standard ‘requests for information’ and questioning the brief itself may seem counterintuitive, but it will result in a better project and a closer client relationship.

It may not be that you need to do this for every project, but you do need an understanding of where your contribution lies within the wider business context to make sure you deliver effectively.

Have a brief you’d like to discuss? Call us on 01452 379 980 or say hi via

Get out your magnifying glass