A new logo is what some people mean by ‘we want a new brand’. Your logo might identify your company, but branding is much more visceral – it’s the emotional connection to a company, encompassing every touchpoint you have with a company on any level.
Good branding begins with strategy, not artwork and colours. Great brand architecture helps you connect and share your story with others, bringing them closer. A memorable logo, which one day might make you instantly identifiable, is purely a visual representation of your brand. You can enhance your brand identity with visuals, language and colours – but these are supporting elements, not your brand itself.
Think about what’s at the root of your brand. At the core it’s about who you are and how you do business. It’s the foundation of your business. Every time you email, Instagram, speak, answer the phone, send an email, sign a contract – you influence the perception of your brand.
Every brand touchpoint matters. Even reading this, you’re gaining perceptions about Energy Creative, what we do and how we do it (hello!)
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