Brand consistency. What is it, and why do you need it?
It doesn’t matter what size your business is. Developing and maintaining a brand which is consistent across different channels, whether it is applied to words or images, will drive your business identity. Reflecting your brand values in everything that you do – from presentations to email signatures, answering the phone to your latest advertising campaign – will help communicate all about your business, build trust, drive loyalty and help differentiate you from the competition. Whether you are working with words or images, what’s important is that you adhere to the brand, formatting, grammar, font there’s a reason why brand guidelines exist!
Get it right and you add to the value of your brand. Get it wrong, and you can devalue months of effort.
Ironically enough, it can be hardest to maintain brand when you are going through a period of significant growth. New people come into the business, adding some great ideas BUT this can dilute your focus and messaging. On the other hand, it might be the nudge you need to reposition and grow your brand along with your business.
Time for you to check your brand is on message? We’ll happily help. Call us on 01452 379 980 or say hi via firstname.lastname@example.org